Did you know that in the U.K. 1 in 3 children live in poverty and that’s why for every subscription box sold, 33p is automatically donated to St Mark’s Meals, our charity of choice. They are a fantastic charity providing meal kits to schools, children centre’s and community hubs for kids to take home. We are trying to build a future where no child needs to go bed hungry. You can of course donate more directly through their website.

Just like Nike’s ‘Just do it’, Disneyland’s ‘The happiest place on Earth’ or L’Oreal’s ‘Because you’re worth it’, we have our own. We have been cheeky though and have two slogans – Growing up magic and Eat, Play, Learn, Grow… you’ll see these across our brand, products and social media.

Our values are at the core of our brand and mean a lot to us. We have three core values which are:

• Diversity & Inclusion – Celebrating and embracing all the differences in our wonderful world. We are founded on diversity and aim to continue our company in that spirit.

• Be Bold – Having the confidence and support to stand up for what we believe in, even if that means breaking norms. Check out our positive affirmation stickers.

• Believe in Magic – Growing up should be magical, enjoying little magical moments we experience all the time and believing in santa claus is no bad thing. Keeping the magic alive keeps us young.

Great question and here is our 30 second ‘elevator pitch’ – Little Big Kid is a children’s brand focusing on the things that young kids love to Eat, Play, Learn to help them Grow through the precious early years of childhood. We started the brand with the Eat element and proud to be the UK’s first subscription snack box filled with a range of healthy & yummy goodies that are designed especially for children.

Shhhh it’s a secret! No really, we can’t tell you.

Ok, here’s some inside information. We work hard to find brands that genuinely care and consider the needs of children. Putting a cartoon character on a packet, like many brands, does not make a snack suitable for kids.

We look everywhere from online sites, artisan stores, food fairs, little local shops and recommendations. This is how we can bring all the children’s brands together to give you the best of the best for your kids.

Big kids and little kids all love our products, some of them are even enjoyed by adults. Pre-schoolers from age 3, right through to primary school children aged 11 are our main customers.